Alyaka - The Art of Beauty
Alyaka is a fresh destination for discovering niche beauty brands worldwide. New, unique, passionate, and alluring, describe Alyaka.
Globalization, mass production, and industries of luxury are quickly, and effectively, killing off the creative and unique nature of beauty, replacing it with a cookie-cutter of what they believe beauty should be. Around the world is a rapid decrease of generations-old artisan skills, abilities, and creative solutions that would bring classic brands into the future. We are losing our uniqueness – what makes beauty ours.
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